Affiliate Disclosure

Last updated: 2026 | Website: lostinmaps.co.uk | Owner: James Whitfield

Our Commitment to Transparency

At Lostinmaps (lostinmaps.co.uk), we believe you deserve to know exactly how this website operates and how it generates revenue. This page explains our affiliate relationships in plain, straightforward language so you can read our casino reviews and recommendations with full confidence and complete clarity.

What Is an Affiliate Relationship?

Some of the links you find on Lostinmaps are affiliate links. This means that when you click a link to an online casino operator featured on this site and subsequently register an account or make a qualifying deposit, Lostinmaps may earn a commission or referral fee from that operator. This payment comes directly from the casino operator and does not cost you anything extra. The price you pay, the bonus you receive, and the terms offered to you remain entirely unchanged whether you arrive via our link or visit the operator directly.

This is a standard and widely used commercial arrangement across the online publishing industry. It allows us to fund the research, testing, and writing that goes into producing detailed, useful content for UK players.

How Affiliate Commissions Work

Lostinmaps maintains affiliate agreements with a number of licensed UK online casino operators.
When a reader clicks an outbound link and completes a qualifying action, we may receive a one-time payment or an ongoing revenue-share commission.
Commission structures vary between operators and do not influence how those operators are ranked, rated, or described on this site.
Not every operator we mention or review has an active affiliate agreement with us. We may cover, criticise, or recommend operators with no financial relationship whatsoever.

Editorial Independence and Unbiased Reviews

The existence of an affiliate relationship does not influence the editorial content published on Lostinmaps. All casino reviews, ratings, comparisons, and recommendations are written and maintained by James Whitfield, the site's owner and sole author, based on genuine assessment criteria rather than commercial considerations.

James Whitfield has spent years researching the UK online gambling market, evaluating operators against the standards set by the UK Gambling Commission (UKGC), and testing platforms from a player's perspective. Where a casino falls short on licensing, payout reliability, bonus fairness, or customer support, this will be stated clearly and honestly in the review — regardless of whether an affiliate agreement exists.

If a casino we have an affiliate relationship with performs poorly, receives regulatory action, or no longer meets our standards, we update or remove our recommendation accordingly. Revenue never takes precedence over reader safety or accuracy.

Our Review Methodology

Every casino reviewed on Lostinmaps is evaluated against a consistent set of criteria, including:

Licensing and regulation — we only feature operators holding a valid UKGC licence
Payout speed and reliability — based on documented withdrawal processing times and player reports
Bonus terms and fairness — wagering requirements, restrictions, and real-world value are assessed critically
Game selection and software providers — variety, quality, and fairness of the available library
Responsible gambling tools — availability of deposit limits, self-exclusion, and safer gambling features
Customer support quality — responsiveness and helpfulness tested directly

FTC Compliance and UK Advertising Standards

In accordance with the Federal Trade Commission (FTC) guidelines on endorsements and testimonials, and in line with the UK Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) requirements on transparency, Lostinmaps clearly discloses its commercial relationships wherever relevant. Pages and articles containing affiliate links are identified, and this disclosure page is accessible from every page on the site.

Questions About This Disclosure

If you have any questions about how Lostinmaps operates, our affiliate relationships, or how a specific review was produced, you are welcome to contact James Whitfield directly through the contact page at lostinmaps.co.uk. We are committed to full transparency and will respond to reasonable enquiries promptly.

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